Insights
What we have learned building audiences for authors.
Pieces on the part of book marketing that happens before launch week, and keeps working after it.
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Anticipation marketing
Build your audience before you launch your book
A launch is a deadline, not a strategy. What decides how it goes is the work that happened in the months nobody was watching.
5 min read
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Owned audience
Why your email list is worth more than your follower count
A follower is a number a platform lets you look at. A subscriber is a person you can reach without asking anyone's permission.
4 min read
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Community
Turning one book into a community that grows by sharing
The strongest marketing force is still one person telling another. Most books never give anyone a reason to do it, or the words to do it with.
5 min read