They posted.
Activity is not a strategy.
Nobody new found you, and the numbers that moved were the ones that don't matter.
High-ROI marketing for authors
Turn your book into
exponential growth and
real financial success.
You've invested years in your book. Now get a high return on it. Your book in front of 10x more readers — and the sales that come with them.
Client success
Your book has been earning nothing since launch week. That ends here.
Book and platform campaigns for Gary Zukav, Prosper and The Energies of Love — a first-time author onto three bestseller lists at once, a 300% return on one launch, and 20.9 million people reached in twelve months.
Influencer and social campaigns for Michelle Obama’s Let’s Move! initiative, and for the 2020 presidential and Georgia special elections — 200+ animated videos and 27 million people reached across Meta, YouTube and Twitter.
The engagement differs by client. What you get is the team that did all of it, pointed at one job: putting your book in front of the people who will buy it.
Let's be honest about this
You've tried this before.
And nothing happened.
Almost every author we speak to has tried this three, four, five times. A website that went nowhere. A social media manager who posted every day and liked a few comments. A lead campaign that filled a spreadsheet with people who were never going to buy a book. Check-the-box digital marketing. Money and months you're not getting back.
They generalized.
The same playbook they run for a local car wash, pointed at your book.
It collects email addresses. What you need is readers who buy.
They couldn't prove it.
No baseline, no attribution, no number that meant anything to your business.
Just a monthly report full of impressions.
So your first question isn't "What will you do for me?"
That's the right question. Let's start there.
It's "Can I trust you not to waste my money again?"
The 22D campaign
Client portfolio
Four Authors. Three bestseller lists, a 300% return, and 20.9 million readers reached.
Every case below is a real engagement, with the numbers we can put a source on. Open one to see how it was done.
Featured case
Client portfolio: Prosper
Two bestselling authors, into a category they had never sold in. NYT, Amazon and USA Today at once.
Ethan Willis and Randy Garn run a coaching company in Salt Lake City. Willis was already a #1 New York Times and #1 Wall Street Journal bestselling co-author, and Garn is also a New York Times bestselling author — but the campaign we built put Prosper on three bestseller lists at once, in a category neither had sold in before.
3Bestseller lists, at once
5xTheir own goal, first month
Client portfolio: Gary Zukav
Gary Zukav was on Oprah more than forty times. He still couldn't grow his audience.
#1 New York Times bestsellers, with prefaces by Oprah Winfrey and Maya Angelou. Four decades of authority. He was reaching new people — and losing about as many as he gained.
20.9MViews across Meta
+501%Interactions, H2 vs H1
Client portfolio: The Energies of Love
A launch that generated a 300% ROI.
Donna Eden and David Feinstein's book, launched through a Valentine's campaign that reached #1 on Amazon and #11 on the New York Times list, with landing pages converting at 42% after thirty days of testing.
300%+Return on investment
42%Sustained lead conversion
Client portfolio: HYER
Conversions that count. From $40 each to under a dollar.
HYER is a gig app for warehouse and distribution work — the Uber of supply chain. These are not leads, they are completed conversions, which makes the drop in cost a different order of result.
<$1Cost per conversion, on Meta
4xConversion rate
How this turns into money
How does audience growth drive book sales?
Every step below creates more chances for a reader to encounter the power of your ideas, your programs and your work — and to act on them.
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01
Awareness
10x to 100x the discovery of your work.
-
02
Engagement
Radically increase how strongly people respond to what you say.
-
03
Audience
Reach the exact people who will take action when they find you.
-
04
Demand
A community that feels compelled to take part — and to buy your work.
-
05
Sales
2x to 10x your sales of books and programs.
Services
What ROI can your platform generate? 2x, 10x, or more?
Six services, one system. Each one feeds the next, and every one of them is measured against your business, not against impressions.
01 — 04
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Social media and digital marketing
Your ideas become conversations that strangers join, share and remember.
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Content creation
Your books, interviews and ideas become irresistible calls to action.
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Paid media
Exactly the right message, in front of exactly the audience that will respond.
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Email marketing
Your list, deeply integrated with social, paid and influencer marketing — an audience nobody can take away from you.
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Joint ventures
Other people's audiences, brought to your campaign. For The Energies of Love we recruited John Gray, Gregg Braden, Bruce Lipton and four more as partners. You cannot buy that with a media budget.
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Websites that convert
A digital presence built to drive your business goals — and to make your books and programs irresistible.
The 22D growth system
It isn't only your book that gets marketed.
It's you, your ideas, and the business they support.
Get discovered
Content + social
Hold attention
Social + paid
Grow the audience
Content + paid
Own the relationship
Email + web
Create demand
Integrated campaigns
Who we work with
Someone out there is asking the question you spent years answering.
Your name should be the answer.
-
01
Authors
Your book finds the readers it was written for — before, during and long after launch.
-
02
Instructors
Your courses, workshops and trainings fill — with students who arrive already convinced.
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03
Thought leaders and influencers
Your expertise becomes a recognized authority, a community and a business.
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04
Publishers
Your titles keep earning past the launch window, and past traditional media.
Why 22D
Anyone who guarantees you a bestseller is selling you a lottery ticket. Here's what can actually be built.
Discovery, an audience you own, and demand. All three can be measured, and you will see all three. You won't get a one-size-fits-all plan here — we listen first, then design around what is genuinely different about you.
-
01
Strategy before tactics
Before anyone touches a channel, we establish the conditions for success: what winning looks like, what has to be true to get there, and which best practices apply. The right mindset, then the right toolset. Never the other way round.
-
02
Ideas before algorithms
You already have something unique. The work is to find it and make it shine — not to feed a platform whatever it happens to reward this month.
-
03
Business results over vanity metrics
We measure the things that show up in your revenue.
-
04
Word of mouth, amplified
The strongest marketing force is still one person telling another. Your readers get a reason to talk about your work, and the words to do it.
Where to start
Find out what will increase your book sales by 10X or more before you invest more in promoting it.
Book your session to get a complete digital strategy built around your book, your readers and what you want the next year to look like — the channels that will move for you, the messages your audience responds to, and a comprehensive campaign plan with targets, timelines and ROI. Then we sit down and walk you through it together.
What you walk away with
- Where your reach stands today across social, search and web
- The specific channels and messages your audience responds to
- A comprehensive campaign plan with targets, timelines and ROI
- A live review session to walk through it
Insights
For authors who want the biggest impact possible.
Anticipation marketing
Build your audience before you launch your book
Owned audience
Why your email list is worth more than your follower count
Community
Turning one book into a community that grows by sharing
Start here
Let us help you grow your audience
and increase your sales.
One strategy session is enough to find out how to dramatically increase your audience — and what it will take to get there.