Client portfolio: The Energies of Love
A launch that generated
a 300% ROI.
Donna Eden and David Feinstein's book, launched through a Valentine's campaign that reached #1 on Amazon and #11 on the New York Times list, with landing pages converting at 42% after thirty days of testing. Every number on this page has a screenshot behind it.
Source: campaign report, with screenshots of the Amazon and New York Times rankings and the A/B testing dashboard.
How it got to 42%
Not by guessing. Landing page variations were tested and retested across thirty days until the page stopped improving. 42% is the rate it held over that period, not a peak lifted from one good day — which is why it is the number we publish.
Two visitors in five gave us their details. That is a method, and a method is something you can be given again.
And the audiences weren't only theirs
We recruited guest experts as joint venture partners, each bringing their own following to the campaign. That is a capability you cannot buy with a media budget — it runs on relationships inside the publishing and personal growth world.
- John Gray
- Gregg Braden
- Bruce Lipton
- Arielle Ford
- SARK
- James Van Praagh
- Nick Ortner
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